FACELIFT /Facelift Cloud - Post Performance

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  • fb-post-performance.field.linkClicksUnique.description
    The number of people who clicked on links in the post.

    The number of people who clicked on links in the post.
    The number of people who clicked on links in the post.
  • fb-post-performance.field.clickThroughRate.title
    Click through rate

    Click through rate
    CTR (click-through-rate)
  • fb-post-performance.field.clickThroughRate.description
    The percentage of the number of times a post has been clicked on compared to the number it has been seen. The total number of clicks on this post divided by the total number of post impressions.

    The percentage of the number of times a post has been clicked on compared to the number it has been seen. The total number of clicks on this post divided by the total number of post impressions.
    The percentage of the number of times a post has been clicked on compared to the number it has been seen. The total number of clicks on this post divided by the total number of post impressions.
  • fb-post-performance.field.totalImpressions.title
    Total impressions

    Total impressions
    Total impressions
  • fb-post-performance.field.totalImpressions.description
    The number of impressions of the page post.

    The number of impressions of the page post.
    The number of impressions of the page post.
  • fb-post-performance.field.impressionsUnique.title
    Reach

    Reach
    Reach
  • fb-post-performance.field.impressionsUnique.description
    The number of people the page post was served to. This is also known as unique impressions.

    The number of people the page post was served to. This is also known as unique impressions.
    The number of people the page post was served to. This is also known as unique impressions.
  • fb-post-performance.field.impressionsOrganicUnique.title
    Organic reach

    Organic reach
    Organic reach
  • To verify
    fb-post-performance.field.impressionsOrganicUnique.description
    The number of people who saw the page post in news feed or ticker, or on the Page"'"s timeline. It is also known as organic unique impressions.

    The number of people who saw the page post in news feed or ticker, or on the Page"'"s timeline. It is also known as organic unique impressions.
    The number of people who saw the page post in news feed or ticker, or on the Page's timeline. It is also known as organic unique impressions.
  • fb-post-performance.field.impressionsPaidUnique.title
    Paid reach

    Paid reach
    Paid reach
  • fb-post-performance.field.impressionsPaidUnique.description
    The number of people the advertised page post was served to. It is also known as paid unique impressions.

    The number of people the advertised page post was served to. It is also known as paid unique impressions.
    The number of people the advertised page post was served to. It is also known as paid unique impressions.
  • fb-post-performance.field.engagedUsers.title
    Engaged Users

    Engaged Users
    Engaged users
  • fb-post-performance.field.engagedUsers.description
    The number of unique people who engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.

    The number of unique people who engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.
    The number of unique people who engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.
  • fb-post-performance.field.engagedFans.title
    Engaged fans

    Engaged fans
    Engaged fans
  • fb-post-performance.field.engagedFans.description
    The number of people who have liked the page and engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.

    The number of people who have liked the page and engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.
    The number of people who have liked the page and engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.
  • fb-post-performance.field.engagementRate.title
    Engagement Rate

    Engagement Rate
    Engagement rate
  • fb-post-performance.field.engagementRate.description
    The percentage of the people that have seen this post and engaged with it. Calculation: "Engaged users" divided by "Reach"

    The percentage of the people that have seen this post and engaged with it. Calculation: "Engaged users" divided by "Reach"
    The percentage of the people that have seen this post and engaged with it. Calculation: "Engaged users" divided by "Reach"
  • fb-post-performance.field.viralityRate.title
    Virality Rate

    Virality Rate
    Virality rate
  • fb-post-performance.field.viralityRate.description
    Shows the percentage of the impressions because the Page's post entered a person's screen with social information attached. It is calculated as follows: "Viral post impressions" divided by "Total post Impressions"

    Shows the percentage of the impressions because the Page's post entered a person's screen with social information attached. It is calculated as follows: "Viral post impressions" divided by "Total post Impressions"
    Shows the percentage of the impressions because the Page's post entered a person's screen with social information attached. It is calculated as follows: "Viral post impressions" divided by "Total post Impressions"
  • fb-post-performance.field.videoAvgWatchedRate.title
    Average % watched

    Average % watched
    Average % watched