FACELIFT /Facelift Cloud - Post Performance
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Click through rate
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The percentage of the number of times a post has been clicked on compared to the number it has been seen. The total number of clicks on this post divided by the total number of post impressions.
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Total impressions
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The number of impressions of the page post.
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Reach
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The number of people the page post was served to. This is also known as unique impressions.
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Organic reach
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The number of people who saw the page post in news feed or ticker, or on the Page"'"s timeline. It is also known as organic unique impressions.
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Paid reach
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The number of people the advertised page post was served to. It is also known as paid unique impressions.
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Engaged Users
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The number of unique people who engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.
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Engaged fans
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The number of people who have liked the page and engaged in certain ways with the Page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post.
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Engagement Rate
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The percentage of the people that have seen this post and engaged with it. Calculation: "Engaged users" divided by "Reach"
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Virality Rate
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Shows the percentage of the impressions because the Page's post entered a person's screen with social information attached. It is calculated as follows: "Viral post impressions" divided by "Total post Impressions"
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Average % watched
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Shows how much percentage of the video people have watched on average. It is calculated as follows: Average time watched in seconds divided by the length of the video.
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